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The Diagnostic Game

Centogene, a renowned global leader in genetic diagnostics where I was employed for six years, was searching for strategies to engage with physicians visiting their booth at conferences. Recognizing this opportunity, I pitched an innovative solution and assumed the role of project leader to spearhead its implementation. Collaborating closely with my team, we created a captivating text-adventure game, which not only could generate more leads, but also significantly raise awareness regarding the importance of genetic testing. Below, you'll find a glimpse of the draft version we crafted.

Role Timeline

Text adventure game with multiple choices, designed for physicians and medical students.

The experience typically spans 2-5 minutes and is showcased on tablets positioned at standing stations within conference booths.

Role Timeline

Visual Designer, 2017 - 2023

Project Duration

April - May 2023

Project Role

Project leader, UX, UI, Booth designer

Responsibilities

Ideation of the whole game concept, pitch presentations, project leader coordinating a team which included medical advisors, a copywriter and developers, and creating low-fidelity prototype for handover to the development team.

My initial thoughts:

That makes little sense.

The outcome of the research study:

No one needs that.

My initial thoughts:

That doesn’t make any sense.

But who am I to judge AI? Maybe I’m biased. Everyone is.
So I put aside my +9 years of experience in the design field and my +5 years of studies in Art and took the prompt very seriously.

Like, conducting a competitive audit and defining 2 users' personas.
Like spending 3 weeks interviewing strangers.

The outcome of the research study?

No one needs that.

My initial thoughts:

That makes little sense.

But who am I to judge AI? Maybe I’m biased. Everyone is.
So I put aside my +9 years of experience in the design field and my +5 years of studies in Art and took the prompt very seriously. Like, conducting a competitive audit and defining 2 users' personas. Like spending 3 weeks interviewing strangers.

The outcome of the research study?

No one needs that.

What does that show us?

My research was biased

I could have a career as fortune teller

Nevertheless, I started all over again. A new time-draining yet enlightening user research, a new user persona, a new problem statement, to then focus on a new journey map of course. Here's the new prompt which I worked on:

The Problem

People living in Berlin often don’t know which art-related event to attend due to the abundance of exhibitions taking place, and at the same time, artists do not have enough visibility outside the art scene or social media.

User research: pain points

1. Abundance of exhibitions occurring at the same time and insecurity on which one to choose
2. Distribution of offers scattered over multiple platforms
3. Lack of info on how to support local artist (as many users express their interest in doing so)

The Goal

Design an app to connect artists and art lovers living in Berlin, offering a selection of art-related events and new occasions of interaction between them.

Im confused but I agree

I wholehearedly agree

Beginning of hardcore
iteration phase on Figma

In this phase, I also started drafting a first version of the design system, which will certainly become handy in the future, in times of new implementations.