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Tekkeikan

Tekkeikan is a kendo club based in Schöneberg, Berlin.

In case you were wondering, here you can find out what kendo is about. Founded in 2011, it’s one of the most popular dojo in the city, and it currently holds the title of the 2023 Berlin Kendo Championship. After updating their logo, I was also entrusted with a re-styling of the website. It’s a work-in-progress project, but here you can have an idea about how it started and how it is developing.

Brand Identity

New look for Tekkeikan’s existing website, keeping the same content but re-organizing the design architecture.

The main goal: attract new potential members to the club.

Brand Identity

November 2023 - Ongoing

My Role

UX, UI and visual design, creating a high-fidelity prototype for delivery to developers.

Responsibilities

Conducting competitive audits, paper and digital wireframing, low and high-fidelity prototyping, icon design, proposals on design architecture, and iterating on designs.

Typography

My initial thoughts:

That makes little sense.

The outcome of the research study:

No one needs that.

My initial thoughts:

That doesn’t make any sense.

But who am I to judge AI? Maybe I’m biased. Everyone is.
So I put aside my +9 years of experience in the design field and my +5 years of studies in Art and took the prompt very seriously.

Like, conducting a competitive audit and defining 2 users' personas.
Like spending 3 weeks interviewing strangers.

The outcome of the research study?

No one needs that.

My initial thoughts:

That makes little sense.

But who am I to judge AI? Maybe I’m biased. Everyone is.
So I put aside my +9 years of experience in the design field and my +5 years of studies in Art and took the prompt very seriously. Like, conducting a competitive audit and defining 2 users' personas. Like spending 3 weeks interviewing strangers.

The outcome of the research study?

No one needs that.

What does that show us?

My research was biased

I could have a career as fortune teller

Nevertheless, I started all over again. A new time-draining yet enlightening user research, a new user persona, a new problem statement, to then focus on a new journey map of course. Here's the new prompt which I worked on:

The Problem

People living in Berlin often don’t know which art-related event to attend due to the abundance of exhibitions taking place, and at the same time, artists do not have enough visibility outside the art scene or social media.

User research: pain points

1. Abundance of exhibitions occurring at the same time and insecurity on which one to choose
2. Distribution of offers scattered over multiple platforms
3. Lack of info on how to support local artist (as many users express their interest in doing so)

The Goal

Design an app to connect artists and art lovers living in Berlin, offering a selection of art-related events and new occasions of interaction between them.

We love the Sora typeface for it’s softness, rounded strokes, and it’s unique friendly look. It is versatile for display, headlines, digital design, and prints.

Im confused but I agree

I wholehearedly agree

Beginning of hardcore
iteration phase on Figma

In this phase, I also started drafting a first version of the design system, which will certainly become handy in the future, in times of new implementations.

Result

After implementing the new brand identity focused on making financial transactions and management easy, fast, and secure, the results were impressive. The app experienced a notable increase in user engagement, with a significant uptick in downloads and active users. The streamlined and user-friendly interface resonated well with the target audience of young professionals, who appreciated the ease of managing their finances on-the-go.