Tekkeikan Website
Centogene, a renowned global leader in genetic diagnostics where I was employed for six years, was searching for strategies to engage with physicians visiting their booth at conferences. Recognizing this opportunity, I pitched an innovative solution and assumed the role of project leader to spearhead its implementation. Collaborating closely with my team, we created a captivating text-adventure game, which not only could generate more leads, but also significantly raise awareness regarding the importance of genetic testing. Below, you'll find a glimpse of the draft version we crafted.
Text adventure game with multiple choices, designed for physicians and medical students.
The experience typically spans 2-5 minutes and is showcased on tablets positioned at standing stations within conference booths.
Visual Designer, 2017 - 2023
Project leader, UX, UI, Booth designer
Ideation of the whole game concept, pitch presentations, project leader coordinating a team which included medical advisors, a copywriter and developers, and creating low-fidelity prototype for handover to the development team.
What I learned
This project gave me the opportunity to collaborate closely with web developers, allowing me to gain a deeper understanding of their perspective on various design principles. Despite the numerous iterations involved, I maintained confidence in the process, knowing that the final result would be improved – and indeed it was. Once again, I was able to practice keeping the user at the forefront of my considerations.
