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Faircado

This is a design challenge I've been invited to do by Faircado, a Berlin-based start-up that has created a browser extension to promote eco-friendly shopping. By sharing it with you, I hope you too are going to not just learn a bit more about my design thinking process, but also to see the incredible potential of this start-up, install its browser extension and help them grow.

The Product

Faircado is an AI-powered browser extension that helps users find second-hand alternatives when they shop online by searching from a database of 10+ million products from 70 different trustworthy partners. In this project, they asked me to redesign their search catalog homepage

Project Duration

31st May - 4th June

My Role

UX and UI designer, from research to wireframing to high-fidelity design of the homepage for desktop

Responsibilities

Competitive audit, user research, low
and high-fidelity prototyping

The Problem

When users land to Faircado's homepage, they are presented with a series of sliders: there is no hierarchy, therefore the catalogue appears as a long series of category titles and images. Products are missing, and this might be confusing for many users.

The Goal

For this design challenge I individualized 3 objectives:

1) improve the catalogue Information Architecture

2) Streamline Search Process

First Analysis

My initial thoughts:

That makes little sense.

The outcome of the research study:

No one needs that.

What does that show us?

My research was biased

I could have a career as fortune teller

Nevertheless, I started all over again. A new time-draining yet enlightening user research, a new user persona, a new problem statement, to then focus on a new journey map of course. Here's the new prompt which I worked on:

The Problem

People living in Berlin often don’t know which art-related event to attend due to the abundance of exhibitions taking place, and at the same time, artists do not have enough visibility outside the art scene or social media.

User research: pain points

1. Abundance of exhibitions occurring at the same time and insecurity on which one to choose
2. Distribution of offers scattered over multiple platforms
3. Lack of info on how to support local artist (as many users express their interest in doing so)

The Goal

Design an app to connect artists and art lovers living in Berlin, offering a selection of art-related events and new occasions of interaction between them.

Wireframing

Im confused but I agree

I wholehearedly agree

Beginning of hardcore
iteration phase on Figma

Prototyping

In this phase, I also started drafting a first version of the design system, which will certainly become handy in the future, in times of new implementations.